Infographic Guide
Standard Infographic Dimensions
| Type | Dimensions (px) | Ratio | Platform |
|---|---|---|---|
| Vertical (Classic) | 800 × 2000 | 1:2.5 | Blog, Pinterest |
| Tall Vertical | 800 × 3000–5000 | 1:4–6 | Blog, email |
| Square | 1080 × 1080 | 1:1 | |
| Horizontal | 1920 × 1080 | 16:9 | Presentation, YouTube |
| 1000 × 1500 | 2:3 | ||
| Twitter/X | 1600 × 900 | 16:9 | Twitter/X |
Chart Selection Guide
| Goal | Best Chart Type | Avoid |
|---|---|---|
| Compare categories | Bar / Column chart | 3D bar charts |
| Show change over time | Line chart, Area chart | Pie chart |
| Part-to-whole | Donut / Waffle chart | Pie >5 slices |
| Distribution | Histogram, Box plot | Line chart |
| Correlation | Scatter plot | Bar chart |
| Geographic data | Choropleth map, Bubble map | Bar chart |
Layout Principles
| Principle | Guideline |
|---|---|
| Visual Hierarchy | Title > Subtitle > Data > Source. Use size and weight. |
| Color Palette | Max 3–5 colors. One accent color for key data points. |
| White Space | 40–50% white space prevents visual fatigue |
| Font Limit | Max 2 font families: one sans-serif for body, one display for titles |
| Data-Ink Ratio | Remove chart junk: gridlines, borders, 3D effects |
Infographic Tools
| Tool | Best For | Pricing |
|---|---|---|
| Canva | Quick, templates, non-designers | Free / $13/mo |
| Figma | Custom, team collaboration | Free / $12/mo |
| Adobe Illustrator | Professional vector, print | $23/mo |
| Visme | Data visualizations, presentations | Free / $25/mo |
| Piktochart | Infographic-focused, easy | Free / $29/mo |