E-Commerce Email Guide
Essential Email Flows
Abandoned Cart Recovery
Email 1 (1hr): "You left something behind" — show cart items, no discount
Email 2 (24hr): Address objections, add social proof
Email 3 (72hr): Final offer — 10% discount or free shipping
Avg recovery rate: 5-15% of abandoned carts
Welcome Series
Email 1 (immediate): Welcome + brand story, 10% coupon
Email 2 (Day 3): Best sellers / popular categories
Email 3 (Day 7): Social proof, customer reviews
Email 4 (Day 14): Educational content or how-to guide
Post-Purchase Flow
Email 1 (day 3): "How to get the most from your order" tips
Email 2 (day 7): Review request with direct link
Email 3 (day 30): Cross-sell complementary products
Email 4 (day 60): Win-back if no repeat purchase
Browse Abandonment
Trigger when visitor views a product 2+ times without purchasing. Send within 4 hours. Show viewed product + 3 similar items. Include urgency (limited stock) if applicable.
Subject Line Formulas
| Type | Formula | Example |
|---|---|---|
| Urgency | [Time] left to [benefit] | "24 hours left for free shipping" |
| Curiosity | You won't believe [result] | "What 10,000 customers told us" |
| Personal | [Name], [observation] | "Sarah, you viewed this 3 times" |
| Direct | [Offer] — [action] | "20% off — today only" |