Structured Data Guide
Article / BlogPosting
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to Optimize Your Website",
"datePublished": "2024-01-15",
"dateModified": "2024-02-01",
"author": {
"@type": "Person",
"name": "Jane Doe",
"url": "https://example.com/author/jane"
},
"publisher": {
"@type": "Organization",
"name": "Example Inc",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
},
"image": "https://example.com/article-image.jpg",
"description": "A comprehensive guide to website optimization."
}
</script>
Product
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Wireless Keyboard",
"image": "https://example.com/keyboard.jpg",
"description": "Compact wireless keyboard with backlight.",
"brand": { "@type": "Brand", "name": "TechBrand" },
"sku": "WK-1234",
"offers": {
"@type": "Offer",
"url": "https://example.com/keyboard",
"priceCurrency": "USD",
"price": "79.99",
"availability": "https://schema.org/InStock",
"seller": { "@type": "Organization", "name": "Example Store" }
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "124"
}
}
FAQ Page
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is structured data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Structured data is a standardized format for providing information about a page and classifying the page content."
}
},
{
"@type": "Question",
"name": "How do I test structured data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Use Google's Rich Results Test at https://search.google.com/test/rich-results"
}
}
]
}
Breadcrumb
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com" },
{ "@type": "ListItem", "position": 2, "name": "Tools", "item": "https://example.com/tools" },
{ "@type": "ListItem", "position": 3, "name": "SEO Guide" }
]
}
Supported Rich Result Types
| Type | Schema.org Type | Rich Feature |
|---|---|---|
| Article | Article, NewsArticle | Top stories, thumbnails |
| Product | Product | Price, availability, ratings |
| FAQ | FAQPage | Expandable Q&A in SERP |
| How-To | HowTo | Steps in search results |
| Recipe | Recipe | Cooking time, ratings, images |
| Local Business | LocalBusiness | Map, hours, phone |
| Event | Event | Date, location, ticket link |
| JobPosting | JobPosting | Salary, company, apply link |